Is SEO important?

I would think so...

Being exposed to thousands of potential leads through a billion dollar worth search portal using carefully chosen keywords may seem like a huge task to achieve, but nevertheless it is essential today, that you make an effort to appear elsewhere than on the flyer in the local grocery store.

Working with SEO is difficult and a process that should be maintained regularly. Every time you update content in one place, you should make sure that a sitemap includes it, that is crawled by engines and is indexable when bots are visiting, also making sure the content is well written and doesn’t make excessive use of the same keywords multiple times and so on.

But in the end, your site will inevitably become easier to find and a good idea is to also use blogs as a way to make varied content on your site, so that people searching may enter your website through an article they find interesting. Just be sure to handle the new visitor correctly at their first visit.