The only choice is to launch before you’re ready.
Before it’s perfect.
Before it’s 100% proven to be no risk to you.
At that moment, your resistance says, “don’t ship it, it’s crappy stuff. We don’t ship crap.”
And it’s true that you shouldn’t ship work that’s hurried, sloppy or ungenerous.
But what’s actually on offer is something scrappy.
Scrappy means that while it’s unpolished, it’s better than good enough.
Scrappy doesn’t care about cosmetics as much as it cares about impact.
Scrappy is flexible and resilient and ready to learn.