Creative Strategy and the Business of Design, by Douglas Davis, is a great read. I have read it a few times now, and still comes back to it from time to time, to look up concepts and references.
This book has taught me a lot, but I think the biggest thing it taught me, was the fact that creative strategy is exactly what I want to do as a consultant. But… With a twist.
My heart beats for design, technology and unique creative concepts, and working with businesses globally really opens up the world for different possibilities.
I am always applying creative strategy to basically any project I am involved in, and it is all thanks to this book.